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National Consumer Panel is a joint venture between the two leading longitudinal consumer insights providers in the United States – NielsenIQ and Circana (formerly IRI).

By recruiting, rewarding, and providing a representative sample of U.S. consumers with handheld scanning devices, as well as alternative methods of data collection, the National Consumer Panel provides the highest quality, actionable consumer data to support the needs of both NielsenIQ and Circana.

This consumer data is the raw material that powers the insights and solutions that NielsenIQ and Circana individually delivers to their respective clients.

Our Parent Companies

NielsenIQ corporate logo

When the world asks, “What’s next?” you’ll have the answer

NielsenIQ (DBA Nielsen Consumer LLC.) is a global performance management company that provides a comprehensive understanding of what consumers purchase.

As a global leader in measurement and information, NielsenIQ believes that providing their clients a precise understanding of the consumer is the key to making the right decisions — decisions that can lead to profitable growth. NielsenIQ is always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After decades of helping companies look to the future, we are setting the foundation for our future by becoming NielsenIQ. We continue to be the undisputed industry leaders as evidenced by our experience and unmatched integrity. As we move forward, we are focused on providing the best retail and consumer data platform, enabling better innovation, faster delivery, and bolder decision-making. We are unwavering in our commitment to these ideals and passionate about helping clients achieve success.

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Circana corporate logo

Precise Insights for Relentless Growth

Circana (formerly IRI) is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses.

A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries.

With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform, Circana is empowering the personalization revolution.

Circana is helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

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