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National Consumer Panel is a joint venture between the two leading longitudinal consumer insights providers in the United States – Nielsen and IRi.

By recruiting, rewarding, and providing a representative sample of U.S. consumers with handheld scanning devices, as well as alternative methods of data collection, the National Consumer Panel provides the highest quality, actionable consumer data to support the needs of both Nielsen and IRi.

This consumer data is the raw material that powers the insights and solutions that Nielsen and IRi individually delivers to their respective clients.

Our Parent Companies

When the world asks, “What’s next?” you’ll have the answer

Nielsen Holdings plc (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers watch and buy.

As a global leader in measurement and information, Nielsen believes that providing their clients a precise understanding of the consumer is the key to making the right decisions — decisions that can lead to profitable growth. Nielsen is always innovating to keep pace with emerging market trends and the increasingly diverse, demanding and connected consumer.

After nearly a century, Nielsen is more focused and skilled than ever at providing the complete view of what consumers watch and buy through powerful insights that clarify the relationship between content and commerce. Whether their clients are in media, consumer packaged goods, telecom or advertising, Nielsen’s expansive data and measurement capabilities provide market context and confidence through their long history of innovation and integrity.

Nielsen, an S&P 500 company, has operations in over 100 countries, covering more than 90% of the world’s population.

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Precise Insights for Relentless Growth

IRi is a leading provider of big data, predictive analytics and forward-looking insights that help CPG, OTC health care organizations, retailers, financial services and media companies grow their businesses.

A confluence of major external events — a change in consumer buying habits, big data coming into its own, advanced analytics and personalized consumer activation — is leading to a seismic shift in drivers of success in all industries.

With the largest repository of purchase, media, social, causal and loyalty data, all integrated on an on-demand, cloud-based technology platform IRi is empowering the personalization revolution.

IRi is helping to guide its more than 5,000 clients around the world in their quests to remain relentlessly relevant, capture market share, connect with consumers, collaborate with key constituents and deliver market-leading growth.

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